In-Store Advertising Is Gaining Renewed Interest

Have you ever walked out of a store having purchased a product you had noticed/experienced for the first time in that store itself? It maybe discounted cosmetics that the woman at the counter enticed you into buying or a set of deodorants on special offer promoted by posters in the store. If yes, you have witnessed in-store advertising at work-a medium that has received ample success the world over, and is demanding renewed interest in India.

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