Tuesday 10 April 2012
Who Says Kids' Products Don't Sell on DRTV?
Armed with an insatiable appetite for the unique, pretty, ugly, soft and cuddly, today's kids want more toys, dolls, art kits, pillows, music and entertainment than ever. They don't even have credit cards yet, but their voices and buying habits are already being heard - and heeded - in many households. Answering the call is a group of manufacturers and marketers that have their fingers on the pulse of the children's market.
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