Thinking Outside the Box

6 alternatives to TV advertising. They're cheaper, better and easier to implement. When X Factor returned to our screen as well as the music moguls raking it in, it gave the TV big-wigs an excuse to rub their hands together at the thought of this year's advertising charges (which emptied the wallet at 250,000GBP per advert in the 2010 final). So with more noise and competition in the marketplce than ever before, advertisers around the UK are being challenged to do 'something different' with their budgets. If you don't have the advertising budget of TalkTalk, Waitrose, BT, Apple or Nintendo, or decide against being one of the 96 commercials squeezed into 4 hours of prime time ITV, then read on.

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